Tons love to put their stake in the ground of what the next year might bring. As I sit and watch my DVR recorded "Inside the Mind of Google" from CNBC, I'm inspired to put my own predictions out there into cyberspace. Most of these can be found in one of the dozens (even hundreds?) of digital marketing blog posts, articles, etc. I'm going to pay homage to a few below but here's my favorite of all.
2010 will be the he year of mobile!
I probably said this for 2009, but the economy screwed that up - so 2010 is the YEAR! For real.
Geolocation to further personalize marketing and messaging
The quick adoption of smartphones and the explosion of apps will definitely aid this
Better display ad units
LOVE the increased 300x600 units!
Social media as integrated into all marketing communications, not one-off tactic
This has to happen, consumers are demanding it.
And my ongoing favorite....
The Convergence of Web and TV!
Again, probably said this for 2009 but 2010 will be the year. YES.
And the homage ensues:
See summary for a few favorites (and my own comments)
Advertising Age
- Larger, new display ad formats will follow suit of ad units past and only see temporary bump in effectiveness (oh really... people learn to ignore advertising?)
- Viral Video becomes for of a science and demands enhanced analytics (interesting, but what about cross-media analytics?)
-Gaming becomes more mobile and social (I believe that, have you MET a hardcore gamer?)
-Mobile takes a bite online (finally, usage has been growing exponentially, reminds me of the super slow marketing adoption of the internet)
- Location-aware technology to further revolutionize relevant messaging/marketing opportunities (as a Foursquare nerd, this is one of my favorites!)
Nielsen (via MarketingVox)
- Cross media convergence intelligence becomes incorporated (I like this and it's further proof that even traditional media outlets are going digital)
-Mobile advertising growth
-More cross-media ad campaigns (see first bullet)
-Social media commercialization (I feel this is a natural next step for monetization for social environments)
-Better display ad units (Go IAB - love that I'm seeing the 300x600 lots more)
iMediaConnection
- Audiences will replace channels (I think this is great and a natural step in evolution since the growth of ad networks and their premium behavioral, demographic, geographic, etc. targeting)
- Mobile will be more about lifestyle, less about devices
- Contextual location emerges
- Engagement emerges as a key metric (at last! I'm tired of fighting the CTR battle!)
Adweek
- Automation of relevant content is king (interesting...)
- The end of the digital agency (ballsy... I don't necessarily agree but being a part in a stellar digital department in a full-service agency, I am biased toward the full-service and the overall strategic approach that comes with it)
- Social gaming (another nod to Foursquare)
- Demand-side selling platforms (I agree web advertising will continue to be a innovators, market!)
- Engagement pricing (VideoEgg and Meebo currently offering, do they have something?)
- Augmented reality grows up (I hope he's right but I'm guessing this is more 2011)
- Social media morphs into digital, meaning it's everywhere (finally!)
- Privacy wars (this is a continuation of the BT standardization discussions, etc)
- Data gets creative to actually assist people (awesome! This is what marketing is all about - helping people find solutions to problems, right? data can help.)
- The year of mobile, finally
CNN Tech
- Real time ramps up - social, search, etc.
- Location-aware applications grow
- Augmented reality
- Content curation
- Cloud computing
- Web and TV convergence
- Convergence of many mediums - more about application than the device
